01
Training
02
Coaching
03
Investigating
04
Responding
Training
Learn the basics of expeditionary research and interviewing. I’ll help you…
- Identify and recruit representatives of your target customers
- Set expectations before and during interviews
- Present your product hypothesis
- Use scientific methods to structure interviews and collect data
- Confirm understanding, find trends, and plan iterations
Coaching
Plan and execute your expedition to validate or evolve your product/market fit. I’ll help you…
- Design your product hypothesis presentation
- Customize interview questions for direct and inferred findings
- Identify potential customers groups
- Plan a given iteration or the entire expedition
Investigating
Augment your team with a seasoned and impartial arbiter. I’ll help you…
- Assess key accounts versus ideal customer profiles
- Mentor others or directly develop presentations
- Coordinate interviews and facilitate the interview team
- Summarize findings to validate or evolve your product/market fit
Responding
Revise business models, operations and go-to-market activities as your operation grows. I’ll help you…
- Update strategies, operations, and collateral
- Define offerings that generate revenue with the least investment
- Assemble irrefutable customer-based evidence for investors
- Identify and list customers with budget who are willing to buy
- Evaluate customer-funded growth options
I believe that faithfully following the Product/Market Expedition process has the power to change any individual or organization’s stars for greater prosperity and success. I’m here to help. I look forward to talking to you about how to shape your business.
